01 / Project info

Redesigning Google My Business on Search and Maps

Google My Business is a an app which lets small and medium businesses around the world to manage their information on Google. It created many issues for both users and Google including accessibility so they wanted help creating a completely new experience. The result was an intuitive interface built directly in to search and maps.

Roles

User Experience

Client

Google

Duration

2 Years

02 / Project goals

1
Improve accessibility up to Google’s GAR4 standard
2
Make it easier for merchants to find what they need
3
Improve usability when editing information.
4
Resolve confusion for merchants when their data is updated

03 / Results

9.51%
Increased engagement
+14m
Active users
40k
User validations